The biggest surprise for me in this week's reading was regarding the major misconceptions of innovation. At first glance, I thought that technology and engineering of innovative products was very planned. After reading the text, I realized that the try/test/revise approach to innovation could be extremely effective. It was also interesting to read that small projects do in fact develop better innovations than larger projects because they encourage working in more effective teams. Finally, the author pointed out that, while technology is a driving force for innovation, customers and markets have an even larger impact on the probability of success.
The exercise about our two brain hemispheres was slightly confusing for me. I am very verbal and logical in my thinking so I had some difficulty when I was trying to think of right-hemisphere-type-solutions to problems as described in the text. One question I would ask the author would be, "do you think you used your left-hemisphere skills or your right-hemisphere skills better when writing the textbook?" Another question I would ask would be, "which principle of innovation do you feel is most important to success?" I already have my own opinions on these questions and it would be interesting to see how my views compare to the author's. One slight difference of opinion between the author and I would be that I don't think they gave technology enough credit for its huge impact on the innovative process and on customers. Technology has drastically changed the entrepreneurial mindset in recent decades and has made the entire world much more interconnected as a global market for entrepreneurs to find a niche in.
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