The biggest surprise for me in the reading would probably be the "Why New Ventures Fail" section. I didn't really think about factors such as poor timing could cause a new venture to fail even if it is a good business idea. After the reading, I now understand more of the factors that affect the success of a new business venture.
The section about profile analysis and the feasibility criteria approach was a bit confusing to read. It gave a good overview of the ways to analyze the internal strengths and weaknesses that exist in a new venture but a specific example or two would have given me a clearer understanding. One question that I would ask the author would be "do you think that the feasibility criteria approach or the comprehensive feasibility approach more effective?" A second question I would ask is "Which factor do you think is most important to the success of a new business venture?"
I don't necessarily think that the author was wrong about anything in this chapter but I would have liked to have seen more support for the section called "Ignorance of Legal Issues." The author stated that businesses and start ups must abide by legal requirements to be successful but did not go into much detail at all describing this.
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