Week 7 Reading Reflection

What surprised me the most was how non demographic segmentation has rapidly replaced demographic segmentation to the point that demographic segmentation is sometimes no longer a very effective way of segmenting markets. I thought certain demographic characteristics such as age and gender would be better indicators of customer preferences than non demographic ones. I was a little confused about how non demographic segmentation has come on so quickly in recent decades. I wasn't sure why this type of effective segmentation wasn't developed by earlier marketers. If I could ask a question I would ask which type of segmentation strategy Yankelovich & Meer think was most effective at certain points in history. Another question I would ask is how Yankelovich & Meer think technology will impact market segmentation over the next several decades. I think this is an extremely important factor in shaping market segmentation and would love to hear some of their thoughts. I didn't really disagree on any major points and I feel like the examples provided were very detailed and relevant.