Week 7 Reading Reflection

What surprised me the most was how non demographic segmentation has rapidly replaced demographic segmentation to the point that demographic segmentation is sometimes no longer a very effective way of segmenting markets. I thought certain demographic characteristics such as age and gender would be better indicators of customer preferences than non demographic ones. I was a little confused about how non demographic segmentation has come on so quickly in recent decades. I wasn't sure why this type of effective segmentation wasn't developed by earlier marketers. If I could ask a question I would ask which type of segmentation strategy Yankelovich & Meer think was most effective at certain points in history. Another question I would ask is how Yankelovich & Meer think technology will impact market segmentation over the next several decades. I think this is an extremely important factor in shaping market segmentation and would love to hear some of their thoughts. I didn't really disagree on any major points and I feel like the examples provided were very detailed and relevant.

Free Money

1) I will walk around UF campus

2) I will approach UF students as they are walking through campus and/or listening to music with headphones.

3) I decided that I will approach these students on campus saying "Hey, I am giving away a free dollar if you say GO GATORS on camera."

4) I don't really have a long plan for the conversation. I will start with my opening statement and hope to keep the exchange short and sweet while making sure to not mention it is for a class.

5) Out of five dollar bills I was able to give away 4. However, one of the four people pushed the conversation so far to the point I had to say it was for a club for her to do it.

This exercise was probably my favorite one so far. I enjoy going out of my shell and this exercise definitely makes you confront people in a way that you normally wouldn't around campus. I probably need to work on my camera angle for future video exercises to be sure to get the persons full body in the video for the majority of the video. I will definitely work out that kink for future reference but I am hesitant to use a 3rd person as a cameraman because I enjoy the spontaneity of doing it firsthand. Giving away the dollar was actually a lot harder than I anticipated. Girls, especially, were a bit hesitant to take free money from a random boy which I found very humorous. I did not really make any assumptions about the people I planned to talk to besides them being UF students on campus.

I also thought it would be interesting to do an extra video and give away a free dollar to someone who was single. So I've also included a video of that for entertainment's sake. Enjoy!

Elevator Pitch No. 2

Unfortunately, the comments on my elevator pitch no. 1 were more of praise for my opportunity rather than advice on how to give a better second pitch. The comments I received gave me confidence that I am on the right track with my pitching as well as my opportunity. I was surprised by some of the feedback I received acknowledging the global water crisis. Many people denounce it as a major issue but we can see that even in the US places like Flint, Michigan are dealing with major clean water issues.

My pitch is very similar to my first pitch but I did want to make sure to emphasize this time that only parts of the Dominican Republic suffer heavily because of this issue, not the entire nation.