The biggest surprise for me in the reading was the amount that companies financially invest in innovation. I kind of overthought this and assumed that the innovative process primarily depended on initial innovative ideas. However, I see that it is important to continually improve your business with entrepreneurial ideas in order to maintain your level of success.
2) Identify at least one part of the reading that was confusing to you.
I thought that the part of the reading about the I-team or Innovation team was pretty confusing. I feel like it is a bit difficult to quantify innovation or monitor an innovation team's progress. Innovation is an artistic and spontaneous process and I do not think that the section Developing I-Teams was descriptive enough with examples of I-teams and how they can be effective or ineffective.
3) If you were able to ask two questions to the author, what would you ask? Why?
Do you think that a new business can be successful without a designated I-Team?
Do you believe that ethics and environmental awareness override entrepreneurial success when starting a new entrepreneurial venture?
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
I completely agree with the text in chapter four about the ethical challenges of entrepreneurship. It is paramount for new startups to be ethical in their decision making. Consequently, I am more unfamiliar with corporate entrepreneurship so I do not glaringly disagree with anything as most of the information is new to me. However, I feel like some of the sections such as Developing I-Teams should have been longer and used more descriptive examples.
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